On behalf of JP Spaces – planning office for event architecture – we were involved in the implementation of the Adidas and Telekom appearances in the Fanzone in Berlin and are delighted with the result! At Adidas, soccer fans can look forward to exciting highlights such as a station for creative textile design, an e-gaming box, a historical European Football Championship exhibition and even a tattoo and hairdressing salon for the perfect European Championship look. Deutsche Telekom will also be presenting its Fan World centrally in Berlin over the next few weeks and offering its visitors special highlights.

In April, the Hannover Messe took place again, for which our team realized the stand for Siemens. Siemens presented its latest products and solutions for a sustainable future at the world’s most important industrial trade fair. A complete success, the open-plan stand impressed everyone with its many interactive and informative touchpoints.

At drupa 2024 at Messe Düsseldorf, the world’s leading trade fair for the printing and graphics industry, the focus this year was on the megatrends of sustainability and digitalization under the motto “We create the future”. Together with the Evolver Marketing team, we realized the trade fair appearance for manroland Goss. The concept and design were created by Prinzwerke. Our customer presented its innovative web offset printing solutions for the printing and packaging industry.

For the McDonald’s Worldwide Convention 2024 in Barcelona, we realized an innovative project for Google in collaboration with GPJ Germany from our Project Worldwide family. The 144m² stand with bright colors, bright light and interactive elements gave the brand’s appearance a fresh, lively touch. The focus was on the integration of Google’s AI and cloud technologies into McDonald’s restaurants. An exciting topic that we are sure to come across often in the future.