The future of McDonald’s

For the McDonald’s Worldwide Convention 2024 in Barcelona, we realized an
innovative project for Google in collaboration with GPJ Germany from our
Project Worldwide family. The 144m² stand with bright colors, bright light and
interactive elements gave the brand’s appearance a fresh, lively touch. The focus
was on the integration of Google’s AI and cloud technologies into McDonald’s
restaurants. An exciting topic that we are sure to come across often in the future.